2024 | Professional

French Design Awards Silver Winner

E Man Red Cactus Fruit Wine

Entrant Company

Hainan Meridian Design Co., Ltd

Category

Packaging Design / Wine, Beer & Liquor

Client's Name

Hainan Danxiangzhi Liquor Industry Co., Ltd

Country / Region

China

Prickly pear cactus wine is the most precious variety in the "Eman Red" brand series, known for two unique features: first, it uses rare wild cactus fruits that grow on the volcanic rocks of Eman as raw materials; second, it adheres to traditional Chinese fermentation and brewing techniques with over a hundred years of history. Each bottle of fruit wine embodies the craftsmanship spirit of Chinese culture and represents the brand's respect and gratitude towards nature. As the poem says, "All things grow in the spring breeze, most valuable when they absorb the essence of heaven and earth." This wine is a treasure bestowed by nature, as rare as the stars in the sky, and equally precious. The label uses woodcut techniques, cleverly incorporating elements such as the volcanic coast, cactus trees, the inheritor picking fruit, and famous scenic spots like Eman Longmen Waves, Wucai Bay, and windmills. The entire design showcases the pristine natural environment and cultural characteristics of the product, reflecting the hardworking spirit of the local people. This design encompasses the historical memories and cultural charm of the local area, aiming to inspire people to protect the natural environment and cultural heritage. Every sip of the wine, like a whiff of fragrance from an ancient poem, is a tribute to nature and history. It makes one feel as if they are immersed in an ancient painting, experiencing the rich aroma that has been refined over time, savoring its enduring fragrance. The design highlights the regional characteristics, the inheritance of intangible cultural heritage, and the presentation of rich details, making this prickly pear cactus wine unique. The irregularly shaped label adopts the contour of a volcanic rock cave, blending the image of the inheritor picking fruit with the volcanic coast scenery. This conveys the traditional handmade brewing process and the regional cultural background, emphasizing the importance of the wine as an intangible cultural heritage.

Credits

Chief Designer
Qijian Li
Assistant Designer
Jianzhu Lou
Assistant Designer
Xinhong Wu
Photographer
Guanlun Li
More Silver Winners
Product
2024
French Design Awards - POPO Kids' Lightweight Running Shoes

Entrant Company

ZHE JIANG SEMIR GARMENT CO.,LTD

Category

Baby, Kids & Children Products

Interior
2024
French Design Awards - First Securities Inc. E-commerce Department

Entrant Company

YK Design Co., Ltd.

Category

Office

Product
2024
French Design Awards - simple finals

Entrant Company

silvannashen L.L.C.

Category

Fashion

Interior
2024
French Design Awards - Oasis Hall 13

Entrant Company

Ethree5

Category

Restaurants & Café