Interview

1 Congratulations on winning the French Design Awards! Can you introduce yourself and share about what inspired you to pursue design as a career?
Hi! I'm Pei Wen Lu. I have always been an introverted person. Since childhood, I immersed myself in drawing and enjoyed the quiet world of creation. Choosing design as a career was not only a way to overcome my shyness and fear of public exposure, but also a way to share my work with a wider audience and connect with the world.
2 What does being recognised in the French Design Awards mean to you?
This recognition has strengthened my confidence in my direction and values, while allowing my supporters to better understand my design philosophy. It also gives me a stronger sense of responsibility and motivation to continue creating spaces that help families realise their ideal lifestyles.
3 How has this achievement impacted your career, team, or agency, and what opportunities has it brought so far?
This achievement has been a great encouragement for our team. It helped them understand that my strictness and attention to detail come from a clear intention and passion for quality. With increased visibility, our creative platform has expanded, bringing more diverse opportunities and challenges.
4 What role does experimentation play in your creative process? Can you share an example?
I approach design with an experimental mindset. When the team feels an idea may be difficult to achieve, I often test it in my own home first. For example, I designed the elevator exterior as a concealed wine cabinet. When guests visit, opening the cabinet reveals that it is actually an elevator. Such experiments expand the possibilities and bring a sense of surprise to design.
5 What's the most unusual source of inspiration you've ever drawn from for a project?
I often draw inspiration from nature, especially the movement of rain and the changing forms of mist and clouds. The layers and emotions found in these natural phenomena often become the starting point of my designs.
6 What’s one thing you wish more people understood about the design process?
I wish more people understood that the simpler a design appears, the more complex and refined the process behind it usually is. Just like the beauty of nature, which seems effortless but reveals its depth only through careful observation and appreciation.
7 How do you navigate the balance between meeting client expectations and staying true to your ideas?
The key lies in two-way communication. I take time to understand the client’s preferences and expectations, while also helping them understand the designer’s vision and professional perspective. Mutual trust helps us find the right balance.
8 What were the challenges you faced while working on your award-winning design, and how did you overcome them?
One of the biggest challenges comes from clients’ highly imaginative ideas. Through thorough communication, we transform what seems impossible into motivation for innovation. Customised solutions and professional integration help turn their vision into reality.
9 How do you recharge your creativity when you hit a creative block?
When I experience a creative block, I turn off my phone and spend time in nature. The quiet environment helps me reset, clear my mind, and reconnect with inspiration.
10 What personal values or experiences do you infuse into your designs?
I believe every space should reflect the client’s values and life journey. I translate their personal stories and characteristics into a design language that truly belongs to them.
11 What is an advice that you would you give to aspiring designers aiming for success?
Do not be afraid to explore new ideas or make mistakes. Every attempt and every correction become valuable nourishment for growth.
12 If you could collaborate with any designer, past or present, who would it be and why?
If I had the opportunity, I would choose to collaborate with Mr. Song Wen-Yao. He has helped me see the true essence of design. He is thoughtful, attentive, and open-minded, never fixated on a single perspective. Instead, he listens carefully and thoughtfully to every idea, guiding the conversation toward a more mature and comprehensive design direction.
13 What's one question you wish people would ask you about your work, and what's your answer?
I wish people would ask, “Why are you willing to invest so much in details?” For example, the refined embedded lines in the entrance, or customised elements that were rebuilt after an initial failure. Although this approach can be costly, such persistence is what allows a design to reach its ideal state.

Entrant
NEW-ZEALAND Design Co., Ltd.
Category
Interior - Residential