2024 | Professional

French Design Awards Gold Winner

DA'AT Jewelry Mini Program

Entrant Company

Fullspeed Network Technologies(HangZhou) Co.,Ltd.

Category

Conceptual Design / Communication

Client's Name

Fullspeed Network Technologies(HangZhou) Co.,Ltd.

Country / Region

China

This WeChat applet is a platform for jewellery collection and customisation services, tailored for high-net-worth clients. The applet design incorporates excellent branding strategies, melding understated luxury aesthetics to convey the artistic appeal of the brand's products. The applet prioritises user experience, evident in its user-friendly design throughout. It presents jewellery products in functional categories, making it easy for users to locate their desired items. The applet also incorporates a smart recommendation algorithm that analyses a customer's daily preferences and provides tailored product recommendations, allowing for a personalised shopping experience.

One of the applet's standout features is its wish list functionality, enabling customers to collect and manage their favourite jewellery products for better planning. Moreover, the applet shares real-time shopping information with offline shops to ensure customers enjoy a one-stop shopping experience.

DA'AT Jewelry's WeChat applet, with its robust component library and flexible back-end configuration system, guarantees a rich and colourful applet interface and functions. Moreover, the applet can quickly and efficiently expand functionality and updates while providing users with a smooth and rapid interactive response experience with its excellent performance.

Credits

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