2026 | Professional

French Design Awards Silver Winner

DIY Letter Cube Belt 

Entrant

Shandong Ximei Industry Management Co., Ltd

Category

Fashion Design - Tech-Integrated Fashion

Client's Name

Shandong Ximei Industry Management Co., Ltd

Country / Region

China

Designed for a young demographic, this belt merges mecha-inspired techwear aesthetics with a modular structure, achieving a seamless fusion of trendy style, personalized customization, and emotional expression.
The product utilizes bold, clean lines and a symmetrical, structured silhouette to define its mecha style, with a matte black color palette fostering a calm, rugged atmosphere. At the same time, it combines zinc alloy and unsplit cowhide, complemented by a carbon-fiber-inspired texture, juxtaposing the industrial rigidity of metal, the supple feel of leather, and the visual depth of textured detailing to create a striking contrast. The result is a design that is unmistakably futuristic and refined, yet effortlessly comfortable for everyday wear.
Structurally, the belt breaks away from traditional one-piece fixed buckles, featuring detachable letter modules and precisely engineered mounting slots—a design supporting two-letter and three-letter configurations that allow for installation/removal and customization as needed. These letters can be arranged into a personal signature, a couple’s monogram, or a commemorative emblem, transforming the product from a simple functional accessory into a trend-forward piece with significant emotional and expressive value.
Beyond its core function of fastening, the belt serves as a styling statement, a DIY canvas, and a collectible keepsake—achieving exceptional versatility for everyday, long-term use. Moreover, the zinc alloy and genuine leather components are recyclable to minimize resource waste; the modular structure effectively extends the product’s lifespan by letting users refresh their look without replacing the entire belt. The belt reflects a firm commitment to sustainability while fully meeting the personalized needs of young users.

Credits

General Manager
Yongqiang Xu
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