2024 | Professional

French Design Awards Gold Winner

Easyhome Digitization Exhibition Center

Entrant Company

AELLEN

Category

Interior Design / Exhibits, Pavilions & Exhibitions

Client's Name

AELLEN

Country / Region

China

This project is a digitization exhibition and smart home experience center for Easyhome, focusing on the idea that "Tech Enhances Products, Art Enlightens Life". Based on the diverse traffic planning for the different users, this project creates an intelligent space that includes brand display, interaction, and product experience, providing visitors with a better understanding of the smart life.
Through meticulous planning, the intelligent exhibition space has three entrances and three traffic flow design options to adapt to various activities and exhibitions. This layout also helps distribute the crowd flow, ensuring visitors can move through the exhibition more smoothly. Additionally, it satisfies different target groups with customized visiting experiences.
Revolving around the themes of technology, life, and art, this exhibition center is meticulously curated to epitomize modernity, intelligence, and interactivity. Based on the advanced digital ID technology, the access to information and guided services has now been simplified for a more convenient visiting experience. The videos, artistic installations, and hands-on interaction offer visitors a sensory-rich experience, effectively deepening their understanding of products and themes. The interaction zone and the immersive projections on the wall draw visitors deeper into intelligent experiences, transforming them from passive onlookers into active participants and delighting them with a strong sense of engagement.
Beyond mere product display, this project significantly enriches visitors' overall experiences with the Intelligent Product Store. This immersive setting integrates an array of scenes, including an intelligent kitchen, an intelligent bedroom, an intelligent parlour, and intelligent mobility. Within this holistic scene arrangement, visitors embark on an interactive and personalized journey, catching a glimpse into the possibilities of tomorrow.

Credits

Chairman/Chief Designer
Hui Dai
Hardcover Chief Designer
Shan Wang
Chief Designer of Soft Furnishings
Xinjing Zhang
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