2026 | Professional

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This protective case is an innovative accessory that addresses the pain point of a classic product with a precision design mindset. The Polaroid Go instant camera, an iconic product in contemporary instant photography, has captured users worldwide with its portability and vintage aesthetics. However, it suffers from a subtle but well-recognized flaw within the industry: viewfinder misalignment. Rather than attempting to modify the classic camera itself, we have elegantly solved this long-standing challenge through a thoughtful external solution—a multi-function protective case, elevating the accessory from a mere add-on to a function-enhancement platform.
This protective case centers on the design philosophy of "empowerment and protection". Functionally, the built-in precision positioning system provides the camera with a new visual reference, offering composition guides, such as the golden spiral, golden triangle, nine-grid overlay, and crosshair alignment to resolve the issue of inaccurate composition. Additionally, a filter slot in the flashlight area adds new possibilities for emotional expression to both black-and-white and color film. The integrated design of the selfie mirror and lens cover not only enhances convenience but also protects the core optics, embodying the ingenuity of multifunctional integration.
The main body is crafted from high-quality, eco-friendly PC material, with a sleek, compact silhouette that blends seamlessly with the camera body—free of any bulkiness. We believe that an excellent design is an invisible servant that enhances functionality without compromising overall aesthetics.
Credits
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Tsinghua University
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Product Design - Medical Devices & Technology
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Wakaba Interior Design
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Interior Design - Residential
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Jiwon Kim, Gyeom Chung
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Architectural Design - Museum, Exhibits, Pavilions
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Qingdao Babylove E-commerce Co., Ltd.
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Fashion Design - Children's Clothing