2026 | Professional

French Design Awards Silver Winner

Olympus

Entrant

Luyi Bai

Category

Conceptual Design - Packaging

Client's Name

Luyi Bai

Country / Region

United States

Olympus transforms everyday skincare into a ritual of renewal. Inspired by the belief that beauty routines carry hopes for personal transformation, the brand elevates ordinary moments into meaningful experiences.

Named after Mount Olympus, the mythical home of the Greek gods, the collection imagines five goddesses as the creators of each product. Aphrodite embodies love and beauty, Hebe represents youth, Selene brings tranquility, Athena offers wisdom, and Hestia symbolizes warmth and belonging. Each product invites users into a brief encounter with these timeless ideals.

The visual identity draws inspiration from Art Nouveau, particularly the work of Alphonse Mucha. Elegant ornamental lines, flowing compositions, and refined illustrations create a timeless aesthetic that balances sophistication with fantasy.

A custom holographic foil system is integrated with registered printing to produce shifting light effects that change with viewing angles. Rather than serving merely as a decorative finish, the material becomes part of the storytelling, bringing the goddesses to life through movement, texture, and light.

By combining mythology, craftsmanship, and material innovation, Olympus reimagines packaging as an emotional interface—one that transforms everyday skincare into an immersive and memorable experience.

Credits

Illustrator
Luyi Bai
Typographer
Luyi Bai
Photographer
Zuhao Zhang
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