2024 | Student

French Design Awards Platinum Winner

PI PA

Entrant Company

JINGDEZHEN CERAMIC UNIVERSITY;UNIVERSITY OF MALAYA

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Ningxia Mei Ailin Ceramic Culture Technology Co., Ltd.

Country / Region

China

This design was designed for a wine brand in Ningxia, China. Although Ningxia has a winemaking history of more than 1,000 years, the product packaging does not well reflect the local traditional red wine culture.The design emphasizes Ningxia’s history of red wine, and the designers were inspired by the joyful scenes of drinking and playing the pipa described in poems written by Tang Dynasty poet Wang Han in Ningxia.The bottle design not only incorporates the shape of the Ningxia pipa musical instrument, but also uses ceramic materials as a breakthrough material. Although the cost and process difficulty of ceramic materials are much higher than that of glass bottles,However, its good material density and texture are very consistent with the brand’s high-end positioning needs.Importantly, the design hopes that users can experience Ningxia’s traditional red wine culture through the product packaging experience.

Credits

JINGDEZHEN CERAMIC UNIVERSITY
Jia Jing
UNIVERSITY OF MALAYA
Roslina Ismail
JINGDEZHEN CERAMIC UNIVERSITY
Yue Jiabin
JINGDEZHEN CERAMIC UNIVERSITY
Lu Yin
JINGDEZHEN CERAMIC UNIVERSITY
Li Zhuopeng
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