2026 | Professional

French Design Awards Silver Winner

JM19

Entrant

France Jorged Group Holdings Limited

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

Hong Kong SAR

Guided by the core concept of "Children's Mountain Strolls, Natural Eastern Aesthetics", the JM19 toddler shoes transcend traditional symbolic Eastern design. Drawing inspiration from Chinese landscape art and the innate spirit of childhood exploration, it weaves the natural imagery of "rolling mountains" and "drifting clouds" into its form, color, and structure. This allows children aged 1 to 3 to experience the harmony between nature and culture with every step.

The outsole incorporates undulating mountain contours through bionic technology, precisely aligning with the pressure points of the arch to enhance traction and stability. The rising and falling lines echo the "Mountain Stroll" theme, improving the outdoor aesthetic and visual layering. The toe cap is shaped like a rounded mountain stone, fully wrapping the child's toes to protect against external impact and internal pressure—balancing safety and comfort. The heel features a cloud-pattern reinforced stabilizer that conforms to the natural curve of the ankle, reducing excessive inversion and eversion, guiding proper gait, and promoting healthy foot development. The upper combines zoned mesh panels with a 3D breathable foam tongue, creating a "respiratory" ventilation system that efficiently wicks moisture during varying levels of outdoor activity. Key areas are reinforced with abrasion-resistant materials, and the three-stage flex groove outsole ensures durability while maintaining flexibility—giving little ones the freedom to run and explore.

The color palette features mountain-inspired "landscape hues", using low-saturation color contrasting to convey Eastern elegance while appealing to children's lively nature. The stitching details follow the trajectory of drifting clouds, softening the industrial feel and enhancing a sense of natural growth, evoking the relaxed spirit of outdoor exploration.

Sustainability is embedded throughout the product lifecycle—from materials to packaging. The product primarily uses recycled polyester and bio-based materials, reducing carbon emissions and reliance on petroleum resources. The outsole is made from solvent-free, eco-friendly rubber, ensuring safety without harmful substances. The manufacturing process employs water-saving reactive dyeing technology to minimize water consumption. Wear-prone components, such as laces and hook-and-loop closures, are designed to be replaceable. The packaging is made from biodegradable pulp materials.

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