2026 | Professional

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Deeply attuned to children’s innate love for play, exploration, and creativity, this raincoat seamlessly blends reliable protection with a child-friendly playfulness.
The raincoat is reimagined as a canvas, where a meticulously depicted adorable, chibi-style beastie comes to life. At the same time, iconic features—such as the dinosaur’s spikes or the cat’s tail & ears—are faithfully rendered, transforming a 2D graphic into a tactile, playful 3D reality to ensure both high fidelity and great interactive fun. Notably, the product pioneers a system of detachable Velcro-attached elements. Unlike traditional fixed prints or sewn-on decorations, the system allows children to freely attach and arrange the elements according to their preferences, evolving the raincoat from a mere rain shield into an interactive creative toy. Furthermore, low-saturation macaron color options—like creamy yellow, light pink, or pale green—gently protect children’s vision, with local accents of high-saturation contrasting colors enhancing visual layering.
In terms of practicality, the raincoat employs eco-friendly EVA instead of traditional PVC, complemented by high-frequency heat-pressing technology, achieving excellent waterproof performance and tear resistance without compromising lightness and softness. The back boasts a concealed backpack expansion slot, perfectly accommodating schoolbags during the child’s commute to school. Thanks to this design, the product maintains a structured silhouette and a secure fit when the child is wearing the backpack, while also ensuring the surface remains flat and aesthetically pleasing when the backpack is removed. Additionally, the hood combines a built-in stiffening strip and a widened transparent visor to offer a snug fit and a clear view, allowing children to explore safely and freely even in the rain.
Credits
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MGD DESIGN
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Interior Design - Commercial
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ROCKBUND
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Product Design - Accessories
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XIAMEN ANTA TRADING CO.,LTD.
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Fashion Design - Lingerie / Intimates
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Guangzhou Kunlunshan Intelligent Technology Co.,ltd
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Product Design - Personal Care