2026 | Professional

French Design Awards Gold Winner

CHANGE Neo Community

Entrant

XU Studio

Category

Interior Design - Event Space

Client's Name

Shanghai Chenglong Real Estate Co., Ltd.

Country / Region

China

The project redefines urban living by creating a dynamic, inclusive community that integrates housing, work, and social life. Residential spaces are thoughtfully designed to accommodate diverse households, with shared amenities and public areas fostering interaction, creativity, and belonging. Beyond functional housing, the development promotes a holistic ecosystem where living, innovation, and collaboration coexist.
The Community Brand Pavilion serves as the first point of contact and evolves from an immersive brand experience into a flexible community hub. Interactive displays, modular furniture, and adaptable lighting encourage engagement, conversation, and shared ownership. Designed for eventual transformation into a civic service center, the pavilion bridges residents with public services through spatial flexibility and digital interactivity.
The Community Retail Hub transforms the commercial podium into an experiential destination that blends nature, community, and inspiration. Open, airy atriums and rooftop spaces integrate greenery and sunlight, promoting social connection and leisurely engagement. Interior spaces, courtyards, and vertical circulation foster human-scale interaction and seamless exploration, making the commercial area an extension of the neighborhood’s social fabric.
The NEO Center provides a forward-looking innovation hub where ideas, mentorship, and collaboration converge. Flexible, reconfigurable workspaces support creativity at every stage, while smart operational systems enhance daily life. Integrating retail vibrancy with innovation focus, the center establishes a live-work-create environment where residents can be inspired, learn, and implement ideas in a connected community setting.
Through these strategies, the development merges residential comfort, community interaction, retail vibrancy, and innovation potential into a seamless urban experience, promoting sustainable, people-centered living that nurtures growth, creativity, and social connection.

Credits

Chief Designer
Jane Jiang
Assistant Designer
Zhiyuan Liu
Assistant Designer
Roger Luo
Photographer
Runzi Zhu
Photographer
XU Studio
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