2026 | Professional

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The “KINTAIWUYitiaogen” packaging is built around the idea of “relaxing power grown from Kinmen’s land,” combining a century-old local herb with modern biotech in a clear, consistent visual system. The logo takes the slender shape of the Yitiaogen root and merges it with a stretching human silhouette, symbolizing the change from pain to relief.
A warm, soft orange is used as the main color across the range, paired with flowing root graphics that replace the traditional red-and-green look. This makes the products feel both professional and trustworthy, while also creating a more comfortable, everyday self-care atmosphere. Different formats—relief cream, patch, spray, roll-on, and wellness tea—extend from the same visual language, with layout, imagery, and information hierarchy adjusted to create a strong, easy-to-recognize KINTAIWU look.
On-pack information also highlights that the herbs are truly grown in Kinmen under an official contract-farming system, allowing consumers to see the origin and the people behind the product and to build trust with the brand and the region. Using a modern design language to reinterpret a traditional herb, the packaging turns body relaxation into a natural, aesthetically pleasing part of daily life.
Credits
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GANDAN DESIGN
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Interior Design - Residential
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LIN QUAN STUDIO
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Interior Design - Office
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Zhuimi Technology (Shanghai) Co., Ltd
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User Experience (UX) Design - Beauty & Fashion
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PU XUAN. Studio
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Interior Design - Residential