2026 | Professional

French Design Awards Silver Winner

KINTAIWU YITIAOGEN Relaxing Set

Entrant

KINTAIWU Biotechnology Co., Ltd.

Category

Packaging Design - Medicinal & Herbal Products

Client's Name

Country / Region

Taiwan

The “KINTAIWUYitiaogen” packaging is built around the idea of “relaxing power grown from Kinmen’s land,” combining a century-old local herb with modern biotech in a clear, consistent visual system. The logo takes the slender shape of the Yitiaogen root and merges it with a stretching human silhouette, symbolizing the change from pain to relief.

A warm, soft orange is used as the main color across the range, paired with flowing root graphics that replace the traditional red-and-green look. This makes the products feel both professional and trustworthy, while also creating a more comfortable, everyday self-care atmosphere. Different formats—relief cream, patch, spray, roll-on, and wellness tea—extend from the same visual language, with layout, imagery, and information hierarchy adjusted to create a strong, easy-to-recognize KINTAIWU look.

On-pack information also highlights that the herbs are truly grown in Kinmen under an official contract-farming system, allowing consumers to see the origin and the people behind the product and to build trust with the brand and the region. Using a modern design language to reinterpret a traditional herb, the packaging turns body relaxation into a natural, aesthetically pleasing part of daily life.

Credits

KINTAIWU Biotechnology Co., Ltd.
FAN TZU LIN
KINTAIWU Biotechnology Co., Ltd.
CHEN YU DAI
Whitefern Design
CHEN JIAN HAO
Whitefern Design
WANG RUO TING
Whitefern Design
CHEN YI JIE
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