RONG QI

This brand design is rooted in the aesthetics of Eastern artifacts, cleverly adopting the "gourd"—an ancient vessel—as its core visual symbol. The gourd, whose Chinese name is a homophone for "fortune and prosperity," naturally embodies storage, aligning perfectly with the brand's concept of a "vessel" carrying culture. The design reinterprets this traditional form through a modern minimalist language, employing rigorous symmetry, precise typographic and graphic alignment, and generous white space to create a composed, elegant visual order.

The design creatively integrates the profound cultural symbolism of "fortune and prosperity" with the functional nature of product sales. Breaking away from conventional expressions, it employs a gold-dominated palette paired with traditional typography, preserving cultural depth while constructing a highly distinctive modern visual identity. This approach establishes an original dialogue between traditional craftsmanship and contemporary aesthetics, infusing the brand with both cultural and visual values.

Visually, the gourd motif, antique gold tones, and refined typography work in harmony to build a unified and striking identity system. Supporting graphics extend this language across objects in a flattened style, while red-and-gold color contrasts reinforce the brand's core message of uniting practical function with auspicious meaning. From digital interfaces to product packaging, the VI system maintains strict visual consistency, weaving the idea of "holding fortune and prosperity in your hands" into each interaction. This allows traditional aesthetics to be expressed in a way that feels both profound and warmly relevant to modern life.