REEB Greenland Being Fun

The design adopts the concept of "multidimensional axes, folded space-time," weaving together the brand history of Reeb since 1987. The "RFF8 1987" fea-ture wall and vintage factory slogans emerge through light and shadow. Tex-tured walls recreate the past, while translucent glass reflects old Shanghai’s warmth. Wood-patterned tiles evoke nostalgic alleyways.
Cold metal contrasts with soft leather, echoing Reeb’s strength and the city’s warmth. The wall inscription—“ Reeb Beer our reason to love Shanghai，Shanghai Shenhua our team”—brings back summer memories: buzzing fans, fizzy beer, and cheers for Shenhua’s goals. Those childhood moments linger in every breath of the space.