2025 | Professional

French Design Awards Gold Winner

Beyond Down: Redefining Natural Warmth

Entrant Company

Shanghai Peige Travel Products Co., Ltd.

Category

Fashion Design - New Category: Performance Outerwear

Client's Name

Guangcai Feng

Country / Region

China

This jacket is not down, yet it redefines the standard of warmth. Crafted from 50% Merino wool and 50% silk cotton, it combines the crimped structure of wool, which traps air to form a natural thermal barrier, with the lightweight loft of silk cotton that enhances insulation without bulk. Even in damp conditions, it retains heat effectively, while its breathable and moisture-regulating properties adapt to different environments, ensuring comfort across both daily life and outdoor activity.

Beyond function, it represents a forward-looking approach to apparel. By replacing conventional down with renewable Merino wool and upcycled silk cotton, it balances performance with sustainability. Durable, easy to care for, and naturally antibacterial, the jacket embodies a modern philosophy of comfort, responsibility, and innovation—a garment designed not just to protect, but to redefine how we experience warmth.

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