2024 | Professional

French Design Awards Gold Winner

salmon steak

Entrant Company

Qingdao Powerise space advertising media Co. Ltd.

Category

Packaging Design / Frozen Food

Client's Name

Qingdao Xiyuan Frozen Food Co., Ltd

Country / Region

China

This packaging, designed for salmon steak, a children's nutrition food series produced by the brand Deep Sea Fish, stands out for its visual impact and creativity.
The packaging features the brand's signature orange hue, infusing vibrancy into the overall design and increasing product recognition. Central to this design is a realistic, hand-drawn illustration of the main ingredient—salmon—rendered so vividly that it seems to swim off the package. Ingeniously, the illustration incorporates a transparent section as a window, inviting customers to glimpse the fresh salmon steak inside. This thoughtful detail not only assures consumers of the product's freshness and quality but also adds an interactive dimension to their shopping experience. The label dangling from the salmon's mouth acts as both a visual attraction and an informative tag, stating "salmon > 95%". This visual message highlights the substantial use of this premium ingredient and underscores the brand's commitment to sourcing exclusively from the deep sea. Complementing this are four clear icons: "Simply Seasoned", "Cold Chain", "Deboned and Descaled", and "From the Deep Sea", succinctly communicating the product's distinctive features. These graphic elements underscore the brand's image of "Providing Care and Love in Every Dish" and affirm its dedication to ensuring both customer satisfaction with each purchase and confidence in every meal.
Overall, this packaging design does more than merely highlight the product's main ingredient and advantages; it also enhances the brand's identity through creative design elements. This thoughtful approach effectively captures the attention of the target audience—parents who prioritize their children's nutritional needs and well-being.

Credits

Design Director
Shiping Zhang
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