2025 | Professional

French Design Awards Gold Winner

BLOSSOM

Entrant

Mystic Shadows

Category

Product Design - Personal Care

Client's Name

Country / Region

China

BLOSSOM is an innovative intimacy restraint strap that blends modern minimalism with traditional cultural elements. Based on the concept of "Boundless Intimacy," it redefines intimate interaction by integrating minimalist design and ergonomic principles. Offering a variety of wrapping styles, BLOSSOM features three-dimensional, lifelike butterfly and floral motifs made using intangible cultural heritage-level winding craftsmanship, striking a balance between functionality and artistic expression. Moreover, BLOSSOM can be transformed into a collectible contemporary art piece, such as a hair accessory and waist belt, breaking stereotypes of conventional bondage-based intimate products.

BLOSSOM is the industry-first to use a fabric wrap-metal core structural design, which echoes the harmonious union of human bones and skin, aiming to deliver a more holistic bondage experience. The metal core provides elasticity, allowing flexible adjustment to the user's body rhythm during use — tightening when the user struggles and loosening when the user relaxes. Unlike traditional leather or rope-based products, BLOSSOM adapts freely to different body types without size limitations, eliminating issues such as restricted blood flow due to over-tightening or ineffective restraint due to looseness.

In addition, BLOSSOM creatively utilizes a dual-sided fabric design inspired by the concept of Yin and Yang. One side uses acetate satin with a silk-like texture — smooth with low friction, yet free from the wrinkling and maintenance challenges of real silk. The other side is eco-friendly suede microfiber, offering a warm touch similar to genuine leather and ensuring higher friction for a firmer restraint feel. Users can switch between textures based on personal preference. Besides, the dual-tone color palette of the two sides features soft blue and peach pink full of traditional Chinese aesthetics, paired with the New Chinese-style winding butterfly and floral motifs, imbuing BLOSSOM with a distinctive artistic beauty.

Credits

Mo Siqi
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