Coca Cola Soy Milk Packaging Design

With "Fun Coexistence" as the core idea, transform the product package into a youthful and energetic expression. Through 3 anthropomorphized soybean IP images—dynamic scenes of skateboarding, playing the guitar, and strolling in the fields—convey a sense of relaxation in coexistence with nature, awaken the urban dwellers' feelings of ease and pleasure when drinking soy milk, and make the packaging not just a container but a medium connecting a healthy lifestyle and emotional resonance. Three soybean characters as symbols of vitality: the skateboarder represents freedom and adventure, the guitarist conveys relaxation and a sense of art, and the stroller embodies contentment and coexistence with nature. Set against a sunlit field, these dynamic scenes create a vibrant "Fun Coexistence" environment, allowing consumers to feel immersed in nature and relieve stress the moment they drink. The main colors use a blue-yellow contrast to highlight a simple and fashionable feel. The orange IP images convey warmth and vitality, echoing the category association. The color clash strengthens visual memory and stimulates positive emotions among the young audience. Transform key information such as non-GMO soybeans, whole-bean grinding process, and collagen peptides into fun icons, like pod shapes, grinding gears, and nutritional molecules. Through symbolic design, efficiently communicate product value, balance the brand's technological feel with its natural attributes, and pair with a blue background to give a refreshing, reassuring, and trustworthy sensation. Packaging is more than just functional; it is a carrier of emotions. Coca Cola - Soy Milk takes "soybeans" as friends, using anthropomorphized IPs and symbolic language to build a healthy companionship in breakfast scenes, making each sip of soy milk a small ritual for urban dwellers to return to nature.