Illumina Project PAVE

Concept Statement：
Illumina, as the global leader in gene sequencing and chip technology, is revolutionizing human health. None of this would be possible without the efforts and creativity of every employee. Chasing the light, the future is extraordinary because of you.

Design Statement：
Firstly, we take the small letter “i” dot from the Illumina logo, divide the circle into four equal parts, and each part represents the concepts of P, A, V, and E. Together, they form the complete Illumina. Taking out one of the sectors alone forms the basic shape of the icon. The countless rays emitted from the sector symbolize that every employee of the company is moving forward on different paths of growth, and ultimately converge within the company to create a dazzling light. Together, they create a world of infinite possibilities and an unlimited future. This concept is used to build a cultural and visual system, a spatial cultural chain, and to implement cultural and creative products.