2024 | Professional

French Design Awards Silver Winner

Liang Bai Kai in Red

Entrant Company

Shenzhen Tigerpan Design Co., Ltd

Category

Packaging Design / Non-Alcoholic Beverages

Client's Name

Jinmailang Food Co., LTD

Country / Region

China

Jinmailang,founded in 1994,is one of the leading enterprises in China's food industry.Its Liangbaikai brand has an annual sales volume of 3 billion,which is highly praised and tr usted by consumers.Chinese people have the habit of drinking cold Baikai since ancient times.The connection behind this habit is traditional Chinese culture,and the color tha t best represents China is undoubtedly red.Taihe Decoction,recorded in Li Shizhen's Compendium of Materia Medica,is boiled water.Today's Melang Liangbaikai is water that has been boiled at 125C,which is more suit able for the constitution of Chinese people.The mouth of the bottle is inspired by the hot water bottle,which is directly associated with the boiling water.The hot water bottle,as a daily necessity for every household to carry the boiling water,has a more warm feeling.The bottle body and bottle label are divided into a golden ratio of 1to 1.618,which is a mo re harmonious and rigorous artistic beauty.The round shape of the bottle is seemingly simple,but it contains the nature and the world.The circle is a state of "tending to beauty",representing reunion,completeness and i nclusiveness.Round bottles can visually create a larger volume,and can directly expand the display area of the brand and product name by about 1.5 times.The color of Liangbaikai text changes from black to red.Red reminds people of the temperature of cooked water at a glance,which reflects the product properties of Liangbaika
i.If the original picture is soft warm water,the present picture is steaming hot water.The function of the ribs on the bottle body is to ensure that the bottle shape is not easy to de form and increase the supporting capacity.At the same time,the round bottle is not easy to slip and increase the grip and adhesion.

Credits

Chief Design
Tiger Pan
Assistant Designer
Wang Yahui
Technical Support
Xie Zhangkun
Project Manager
You Hua
3D Renderer
Zhu Yuling
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