2025 | Professional

French Design Awards Silver Winner

The Immersed Cellular

Entrant Company

Yiqi Zhao

Category

Conceptual Design - Graphic & Illustration

Client's Name

Country / Region

United States

Transitional Realities in Brain Cell Exploration

"The Immersed Cellular," is a interactive mixed reality experience that harnesses generative AI to transform microscopic brain cell imagery into a 3D, responsive interface environment designed for positive reappraisal. This experience seamlessly integrates cognitive reappraisal techniques to help users reduce stress by engaging deeply with the intricate textures and details of extracted brain cells through both visual and tactile interfaces. Optimized for cross-platform interaction, users can easily transition from a shared physical space, using an iPhone to scan the environment, or to a fully immersive exploration on Meta Quest headsets, creating a uniquely inter-personal meditative space. Whether at home or in a communal setting, "The Immersed Cellular" offers a new way to unwind and engage with the calming complexities of inner-self at the cellular level.

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