2025 | Professional

French Design Awards Gold Winner

Probiotics Professional Firming and Repairing Series

Entrant Company

FREDA

Category

Packaging Design - Beauty & Personal Care

Client's Name

Dr.Alva

Country / Region

China

The packaging for this skincare product series perfectly integrates the beauty of nature with the power of technology, achieving a harmonious unity of aesthetic appeal, environmental friendliness, and practicality. To visually show the core ingredient—precious royal jelly acid produced through cutting-edge modern synthetic technology, it ingeniously incorporates natural elements such as honeycomb and honey; besides, a triple-chamber vacuum pump bottle is adopted, with eco-friendly coffee grounds taken as the main material.
Drawing inspiration from honeycomb, the packaging utilizes a rounded octagonal shape. This not only suggests that the synthetic royal jelly acid used in the product is exactly the same as natural one, but also presents a unique aesthetic. The rounded edges and corners also offer a comfortable grip. Meanwhile, the top of the lid boasts a decorative piece resembling flowing honey, bringing a natural, pure, and dynamic visual effect. Such a design further highlights royal jelly acid as the core ingredient, enhancing consumers’ trust in the product.
Structurally, the innovative triple-chamber vacuum pump bottle not only avoids the issue of ingredient conflicts common in traditional single-chamber essences to ensure the efficacy of active ingredients, but also enables users to precisely control the amount of the product to use, resource-saving and environmentally friendly. Moreover, the transparent window at the top of the bottle body makes it convenient for users to observe the remaining amount of the product for timely replacement.
Additionally, coffee grounds applied to the bottle contribute to the reuse of waste resources. The material is also highly biodegradable, reducing pollution associated with traditional plastics. Its application embodies the packaging adheres to the green idea throughout its whole life cycle, while also echoing the product’s core ingredient and appearance design, together conveying the brand’s respect for nature and its commitment to environmental protection.

Credits

Industrial designer
Wenhui Zhang
Product manager
Mingwei Ding
Product manager
Lishuan Mei
Brand designer
Liangshuai Li
Brand designer
Wenting Li
Packaging materials development engineer
Lei Xu
Packaging materials development engineer
Shujun Xia
Product director
Tiantian Dong
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