2025 | Professional

French Design Awards Gold Winner

Xian'an Fang's Brand Identity and Logo Update

Entrant Company

IDEAL IDEAS

Category

Conceptual Design - Branding & Identity

Client's Name

HUAFA GROUP

Country / Region

China

Weaved into the fabric of time, Xian An Fang's story unfolds anew.

The logo, a dance of calligraphy and the timeless Moon Gate, honors tradition while embracing simplicity with sleek, modern curves. Brick tones of ancient walls became our palette, echoing whispers of history in every hue. Patterns, born from arched windows and soaring pagodas, adorn materials like poetry etched in stone, celebrating the spirit of Xian An Fang.

A new chapter emerges, where past and present converge, crafting a space both nostalgic and fresh.

Credits

Don XianLei WU
Tony Zhaowen TANG
Hyuga Haoming WU
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