2025 | Professional

French Design Awards Gold Winner

SUNBOYS Corn Gift Box

Entrant

Shenzhen Tigerpan Design Co., Ltd

Category

Packaging Design - Prepared Food

Client's Name

Bayannur Sanpangdan food Co., Ltd

Country / Region

China

SUNBOYS Corn Gift Box is a diversified high-quality food enterprise rooted in agriculture. With 15 years of focus on the high-end melon seed market, it has led this sector for 10 consecutive years, earning the reputation as "China's leading brand of high-end melon seeds." As the brand continues to grow, SUNBOYS is committed to setting a benchmark for premium agricultural products and reinforcing its image of quality and originality. "Sweet waxy corn" continues this vision.

The design features a fresh ear of corn, utilizing transparent PVC material combined with corrugated kraft paper to vividly convey the product's natural freshness. The minimalist earthy tones enhance the brand’s approachable, warm image, bringing the product's "plain beauty" to life. The design also adds a modern, fashionable touch through the combination of gift box aesthetics and craft materials, offering a contemporary twist to agricultural packaging.

In an era where "face value is justice," traditional local specialties must break free from the "rustic" label and showcase their true beauty. The packaging follows the principle of "simplicity is the best policy," avoiding excessive decoration and using clear, rich visual language to highlight the product’s natural essence. It caters to modern consumers' dual desires for aesthetics and quality, giving the brand a high-end, enduring appeal.

The packaging design of SUNBOYS Corn Gift Box has successfully connected the natural form of the product with consumer emotion. The "Tiktok" sweet waxy corn has seen strong market reception after just one month of trial sales, ranking among the top three in both the Tiktok market and the Red grass-planting list. Moving forward, SUNBOYS will continue to explore how design can empower agricultural products and offer more healthy, authentic choices to consumers.

Credits

Shenzhen Tigerpan Design Co., Ltd.
Tiger Pan
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