2025 | Professional

French Design Awards Gold Winner

Malposition style electric reverb cello

Entrant Company

Shanghai Kinglos Musical Instruments Co.,Ltd

Category

Product Design - New Category

Client's Name

Country / Region

China

The design of this product features an asymmetrical shape, with the left and right parts of the body offset vertically. It combines unity with variation, creating a visually striking impact. The curves of the body are inspired by the lines of the female back, smooth, gentle, and graceful. The design of its head greatly simplifies the traditional shapes complexity, making it more streamlined and modern. The overall design of the instrument is exquisite and elegant, standing tall and graceful, making it irresistible. The color scheme features a mystical space tone, using patented technology for printing on irregular surfaces with asymmetric curves. The colors are rich and saturated, with deep, layered effects that transport the viewer’s imagination into an infinite realm of possibilities. This product, designed for both teaching and performance, fully respects the instrument's playing functionality. It is equipped with an electronic pickup that features reverb, capturing the audio signals of the body’s vibrations to perfection. The tone and sound quality are exceptional, reaching a professional performance level. Cello, as a western musical instrument, is an essential stringed instrument in orchestras. The cello's tone is rich, with a cheerful character, excelling at playing lyrical melodies and expressing deep and complex emotions. It is often referred to as the "noblewoman of music." In addition to respecting the cello’s playing functionality, we also focus on the aesthetics and comfort of the cellos used by performers, meeting consumers' needs for individuality and diversity. At the same time, we provide instrument dealers with unique products that offer better selling points and profitability. The inspiration comes from the graceful curves of the female back, the dazzling colors of outer space, and an infinite realm of imagination. The neck of this cello is made from maple and ebony which have been used in violin making for centuries, ensuring a good playing feel for the performer. This cello serves as a teaching tool, a professional instrument for musical groups and professionals, as well as a performance instrument for amateur enthusiasts.

Credits

Chief Designer
Wu Dakuang
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