2024 | Professional

French Design Awards Gold Winner

Guan Zhan

Entrant Company

Shenzhen Tigerpan Design Co., Ltd

Category

Packaging Design / Prepared Food

Client's Name

Guangdong Evidence Based Nourishing Life Technology Co., Ltd.

Country / Region

China

The design of the Guan Zhan Freshly Stewed Fish Maw focuses on how to provide consumers with an easily accessible fish maw product in the simplest way possible. As a leading brand in Chinese nourishment, Guanzhan Freshly Stewed Fish Maw is deeply ingrained in the hearts of Chinese consumers with its highly recognizable brand image. The new container design is inspired by the ritual jade cong, utilizing a super-elliptical container design, combined with the luster and texture of glass, to embody the Chinese style jade-like elegance.

Credits

Chief Designer
Tiger Pan
Technical Director
Xie Zhangkun
Executive Designer
Chen Yiwen
3D Rendering Artist
Wu Juanjuan
3D Rendering Artist
Ma Chao
Project Manager
Peng Lei
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