2025 | Professional

French Design Awards Platinum Winner

Guotai Ren Yi Kun

Entrant Company

Zhang Chuan

Category

Packaging Design / Wine, Beer & Liquor

Client's Name

Country / Region

China

The packaging for this Chinese Baijiu is deeply rooted in the profound traditional Chinese culture, while seamlessly integrating modern aesthetics. It's not just a liquor container—it's a statement that captures Chinese cultural essence and caters to modern business scenarios.
Exquisite and elegant, the overall design exudes a sense of distinction. The bottle itself is inspired by the solemnity of the ancient ritual vessel—Jade Cong—and the graceful flow of scholars' robes, reviving traditional culture with modern design to create a perfect harmony between the past and the present. Against a deep black background, the Chinese characters for "GUOTAI" and a solitary lotus flower, both rendered in shimmering gold, stand out, exuding a sense of noble elegance and refined taste. The design delves deeper into traditional symbolism, incorporating elements like the lotus, which represents the virtues of a gentleman, and the auspicious dragon patterns from the Han Dynasty. These exquisite details not only underscore the cultural heritage of the Chinese Baijiu but also elevate the overall artistic value.
This packaging goes beyond aesthetics; it embodies the timeless philosophy of "benevolence and righteousness", seamlessly merging traditional Chinese values with the spirit of modern business. It exudes a unique sense of business elegance that combines old-world charm with a contemporary vibe, perfectly attuned to the discerning tastes of business professionals. More than just a refined package, it conveys an optimistic and energetic outlook on life, work, and business.

Credits

Zhang Chuan
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