2024 | Professional

French Design Awards Platinum Winner

Parallel spacetime

Entrant Company

Hebei Puteng Culture Media Co., Ltd

Category

Interior Design - Exhibits, Pavilions & Exhibitions

Client's Name

Country / Region

China

This project creates an immersive art space with "Parallel Spacetime" as the theme. By deconstructing commercial art, this design skillfully merges brand labs with the luxury of a sunken high-end retail environment. Within this unique setting, visitors are immersed in a dynamic mix of high-tech, art, and fashion, leading a new trend of lifestyle.
SKP-S continues to push the boundaries of traditional retail, continually producing a series of spatial designs that go beyond the ordinary. Guided by this vision, SKP-S has established "Parallel Spacetime", a utopian world that unlocks infinite possibilities for the brand. This endeavor has resulted in an experimental, immersive department store that revolutionizes the very essence of contemporary shopping.
The entire scene design revolves around art and storytelling. By seamlessly combining traditional artistic styles with modern technology, a highly immersive ambiance is now crafted here, perfectly capturing the essence of the design theme, Parallel Spacetime.
The iconic art installation—A Space Odyssey—reimagines the classic imagery of orangutans through sculpturing, animated by cutting-edge bionic machinery and dynamic simulations. The incorporation of mechanical motion devices further evokes a futuristic ambience.
Another prominent feature is the installation, Mutualism. Advanced technology works its magic to revive the once withered Populus euphratica, showcasing its timeless beauty in a novel manifestation. Here, digitization is elevated to an art form steeped in cultural significance. This interplay mirrors the essence of Mutualism, much like the convergence of various ideologies prevalent nowadays.

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