2024 | Professional

French Design Awards Silver Winner

3D Flash Merlion Lollipop with a transparent box packaging

Entrant Company

LI XUEMIN

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

Country / Region

Singapore

This lollipop packaging incorporates innovative designs and skilled craftsmanship, aiming to create a confectionery product that is both visually pleasing and engaging. The lollipops are modelled after the iconic Merlion of Singapore, featuring a unique 3D transparent candy design combined with LED light transmission technology, creating a stunning effect where the transparent candy glows.
The packaging design prioritizes a strong visual impact, fostering a lively and enjoyable ambience through vivid colours, distinctive shapes, and dynamic packing paper patterns, aligning with the aesthetic preferences of children and young consumers.
The cover sleeve design, employing a silver hot stamping process, embraces flowing radiating lines that resonate with the lollipop's 'glowing' characteristics. Combined with the iconic image of the Merlion, this imparts a delicate and noble texture to the package, elevating it from a mere snack to a pleasing gift with artistic value. At the same time, the vibrant colours of the lollipops, in red, blue, orange, and purple, harmonize with the bold and lively packaging colours.
In line with the environmental protection concept, the package box of the lollipops is crafted from translucent PET with high strength and abrasion resistance, enabling direct visibility of the lollipop's shape and colour, ensuring a highly impressive product display. Additionally, the design features hooks for convenient retail display. The use of FSC-certified eco-friendly paper for the cover sleeve further underscores the commitment to environmental preservation.

Credits

General Manager/ IPRAISE PTE. LTD.
LI XUEMIN
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