2024 | Professional

French Design Awards Silver Winner

SkyReach Ultra

Entrant Company

VEIRUN (Xiamen) Sports Goods Co., Ltd.

Category

Product Design - Product Design / Other__

Client's Name

Huang Tao

Country / Region

China

VEIRUN, the new top-tier carbon plate racing shoe for 2024, SkyReach Ultra, is specifically designed and developed for elite marathon runners. It combines aerodynamics and ergonomics, blending futuristic and cyber art elements while incorporating the sharpness, impact, and sense of speed embodied by the brand's iconic "V" symbol. With an aggressively innovative approach that deconstructs traditional design norms, this shoe is created to be a "performance beast" built for racing.

The upper part of the shoe features V-AIRLOOP technology, providing runners with a dry and breathable wearing experience. The design incorporates rays and the brand's iconic V symbol, emphasizing a sense of sprinting speed. The midsole adopts a sandwich design, with an asymmetric carbon plate in a "V" shape, providing leveraged rolling propulsion during running. The forefoot section features the V-CFLEX forefoot bending control system, enhancing the force rebound and improving stride fluency and stability. The shape of the carbon plate extends to the upper part of the shoe in a ray-like pattern, creating a strong visual impact. The thickened design around the midfoot provides stable support for the arch, while the heel incorporates the iconic Codalunga long-tail shape inspired by Pagani supercars, enhancing upward curvature. The midsole design significantly reduces the ground contact area, ensuring efficient energy transfer. It's like installing a high-performance engine in the running shoe, maximizing the conversion of the impact force from landing into forward propulsion and greatly improving running economy.

SkyReach Ultra not only provides a comfortable wearing experience but also meets the demands of elite athletes for ultimate performance. Whether it's straight-line acceleration or cornering, the shoe enables runners to enjoy speed while maintaining optimal posture and form.

Credits

Huang Tao
Zhang Yaqian
Huang Jiasheng
Cai Hongwei
Lin Piaoxiang
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