2024 | Professional

French Design Awards Gold Winner

Dragon Totem

Entrant Company

BeiJing JiaShang Culture and Art Co.,Ltd

Category

Product Design - Jewellery

Client's Name

Country / Region

China

The stylish bracelet Dragon Totem adopts a unique design concept to successfully integrate the Eastern dragon totem and Western sculptural aesthetics to showcase the charm of art that traverses cultural boundaries. It serves as a bridge between tradition and modernity, marking a major step forward in innovative design.
Its square and round shape borrows from the essence of the Chinese Jade Cong to break away from simplicity and show unique charm with its exceptional aesthetic value. The double-dragon decoration, reminiscent of two soaring giant dragons, reflects the deep heritage of Oriental culture and gives the bracelet a richer cultural meaning.
It features excellent practicality. Designed with ergonomics in mind, it offers unparalleled comfort and convenience on the hand. As a result, it is an accessory with aesthetic value and a practical item that blends in well with everyday life.
The introduction of the Dragon Totem is undoubtedly an active exploration of cultural inheritance and modern aesthetics. It immerses the user in its unique charm while being overwhelmed by the exchange and collision of Oriental and Western cultures.

Credits

Zhao Jie
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