2024 | Professional

French Design Awards Gold Winner

NAIF: Eco-Chic Craftsmanship and Sustainable Fashion

Entrant Company

Hsu Chiu I

Category

Product Design - Fashion

Client's Name

Country / Region

Taiwan

NAIF: Eco-Chic Craftsmanship and Sustainable Fashion is an innovative blend of nature-inspired design and sustainable fashion principles. The concept is built upon the elements of "Natural," "Art," “Indigo,” and “Fashion,” drawing inspiration from Taiwan's local landscapes. The design theme seamlessly weaves together sustainable living, traditional indigo dyeing techniques, natural dyeing technology, and modern fashion aesthetics. The resulting products not only offer a healthy and safe wearing experience but also make a profound statement about environmental protection on a global scale. Furthermore, it celebrates Taiwan's unique identity while fostering a harmonious and ethical relationship between the user, the product, and the environment.

This philosophy is deeply rooted in a profound understanding and application of nature's elements. Picture a plant thriving in the shelter of mountains and fields, its leaves carefully plucked and juiced to create vibrant dyes. Imagine a pigment that transforms from green to blue through exposure to the air. Envision a garment meticulously crafted through the touch of skilled hands and the condensation of creative thought. This lifestyle encourages gentle actions – slow walking, unhurried breathing, and soft-spoken conversations. It's a way of life that emphasizes savoring each moment, from leisurely dining to mindful drinking. These are the foundational concepts behind NAIF: Eco-Chic Craftsmanship and Sustainable Fashion. The essence of "skin friendly" clothing is to provide not just visual and tactile delight, but also an intimate connection to nature through handcrafted artistry.

The origins of NAIF: Eco-Chic Craftsmanship and Sustainable Fashion lie not only in the aforementioned ecological craftsmanship principles but also in Taiwan's uniquely beautiful landscapes, rich ecological environment, and traditional craft culture. Inspired by the splendor of nature, the designers embarked on a journey of introspection, contemplating issues of environmental conservation, the sustenance of all living things, and ecological stewardship. Building upon this foundation, the designer has masterfully integrated Taiwan's traditional indigo dyeing techniques, culminating in the creation of green fashion apparel that is not only visually stunning and trendy but also environmentally sustainable and deeply rooted in local culture.

Credits

NAIF: Eco-Chic Craftsmanship and Sustainable Fashion
Hsu Chiu I
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