2024 | Professional

French Design Awards Gold Winner

361°kids Jump Rope Limited Packaging

Entrant Company

Shanghai Kuyekuye Technology Co., Ltd

Category

Packaging Design - Sports

Client's Name

361°kids

Country / Region

China

The limited edition Packaging for Chinese Jump Rope national team, including jump rope shoes and clothing.

Using traditional Chinese elements, such as the Chinese national flag, ancient architecture, Chinese Calligraphy and idiomatic references were incorporated.

The packaging materials are eco-friendly, showcasing a strong sense of social responsibility. This Packaging not only enhances the user experience but also delivers outstanding commercial results.

Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.

Credits

More Gold Winners
Architectural
2024
French Design Awards - A Cluster of Gardens

Entrant Company

mohanad barakat

Sub Category

Landmarks, Symbolic Structures

Conceptual
2024
French Design Awards - 2024 Central Taiwan Lantern Festival - Fantasy Reading World

Entrant Company

LightUp Life Co., Ltd.

Sub Category

Exhibition & Events

Interior
2024
French Design Awards - R&D Office Building of Glory Road

Entrant Company

Yitian Design Group

Sub Category

Office

Packaging
2024
French Design Awards - Liquor for 600th Anniversary of Temple of Heaven

Entrant Company

Li Jiuzhou Studio

Sub Category

Wine, Beer & Liquor